The What Starts Here campaign is the most ambitious fundraising effort in the history of our university and state. Launched in FY17, the campaign was announced to Longhorn Nation and the world during our public launch on March 4 – 5, 2022.
These resources are a guide to creating What Starts Here campaign-related communications. Continue to leverage the university-wide brand guidelines while customizing communications for your college or unit with these supplemental resources.
Campaign Name and Tagline
The What Starts Here campaign identity builds on UT’s promise that what starts here changes the world.
- The campaign name: What Starts Here, or the What Starts Here campaign (note capitalization). The What Starts Here campaign is the most ambitious in the university’s history.
- The university tagline: What starts here changes the world. Do not alter the tag by switching any other words in for “here” (“at UT,” “at our CSU”).
- The campaign marketing tagline: What starts here starts with you. Also acceptable: What starts here changes the world. What starts here starts with you.
Campaign Priorities and Language
The university has identified three campaign priorities that guide our messaging:
- Supporting our people — UT’s talented students and faculty.
- Amplifying the unmatched potential of our place in Austin and Texas.
- Leading innovation through our world-changing research pursuits.
We have developed simplified, donor-focused language that you can use in campaign-related communications with donors and alumni.
Priorities Statement and CTA
At The University of Texas at Austin, what starts here changes the world — and that starts with you. Your gift to UT is an investment in talented students and faculty, embraces the opportunity to build a better Texas, and leads innovation through research. Join us and change the world.
We have also developed a more formal university case for support that includes expanded language available for your reference and use.
The visual identity of the What Starts Here campaign works in partnership with the university brand and uses its approved fonts, colors, textures and shapes. Its logo includes the campaign name as well as a graphic spark element that will be carried throughout our campaign creative. A university or CSU logo must also appear on any items using the WSH mark.
- The What Starts Here (spark) wordmark includes both stacked and horizontal versions optimized for digital or print uses.
- The wordmark can be combined with the campaign tagline in stacked and horizontal versions for digital or print uses.
Campaign Design Resources
The following campaign resources are available through our Campaign Brand Book & Toolkit:
- Logos with Tagline
- Tower Illustration (approved for campaign materials only)
- PPT Template
- Event Templates (program, agenda, nametags, signage, etc.)
Campaign Web Resources
The Texas Development Marketing and Communications team develops and maintains the central campaign web presence at giving.utexas.edu, but we recommend that each CSU add What Starts Here brand assets, including the logo, language and CTA buttons, to their giving page.
We can also help you create tagged URLs to provide you with more information on your traffic, clicks and gifts. Use this form to submit the number and type of buttons/links to the campaign site or give.utexas.edu giving links on your page.
Your CSU’s communications and fundraising teams have access to a variety of campaign-branded, fundraising-specific collateral, including:
- The university case for support
- CSU case for support templates
- A fundraising toolkit including proposal, pitch deck, one-pager and gift agreement templates
For questions regarding campaign resources, please contact Texas Development Marketing and Communications at email@example.com.