Identity
Our global brand is most effective when we project a clear and consistent image that positions Texas as a leading public research university in the nation.
Wordmarks
The Texas brand architecture system is rooted in academic tradition and excellence. Any college, school or unit associated with the University should use our branded marks.
Usage Guidelines | Download Assets
Type
Promote the voice of Texas across digital, print, and environmental displays with the University’s typography.
Usage Guidelines
Color Palette
Color is a critical tool for our brand system. Using color in a consistent way reinforces our brand and fosters trust and recognition. Usage Guidelines | Download Assets
Supporting Marks
Learn the appropriate use of the Longhorn silhouette, the official University seal, and Tower illustrations.
Usage Guidelines