The University of Texas at Austin community takes great pride in its independence, initiative and entrepreneurial spirit. Hundreds of offices and departments produce their own brochures, posters, invitations, catalogs, magazines, newsletters and websites—and writers and editors across campus have their own priorities and objectives.

But all publications and websites at UT have one thing in common, no matter where they originate: They can be effective only if they reflect consistency and clarity. University-wide consistency in writing style builds credibility, demonstrates our commitment to high-quality communications and greatly enhances our audiences’ understanding of UT.

Guidelines, Not Rules

The Associated Press Stylebook is the university’s primary style guide because much of our writing is intended for external readers — prospective students and their parents, donors and prospective donors, government officials, business leaders, news reporters and editors, and the public at large.

For specific questions about UT’s editorial style, please contact jbird@austin.utexas.edu.