We have a family of four fonts, each with very specific usages. Together, they represent an audacious brand while being optimized for ease-of-use across the University.

The University’s typographic identity is visible across many applications, including print, electronic and environmental displays. The following type selections have been made to best represent the voice of the University and to maintain a consistent tone throughout various University communications.


Serif Typefaces

GT Sectra

The font used in the new academic wordmark. It is a contemporary serif typeface chosen for its legibility and as a nod to academia.

Charis SIL & Georgia

When GT Sectra is unavailable we have selected Charis SIL as the default alternative to GT Sectra. Native to Windows and MacOS, Georgia is acceptable when neither GT Sectra nor Charis can be used.

GT Sectra font text sample

Sans-Serif Typefaces

Benton Sans

The primary font for all University publications. University Marketing and Communications will provide a limited number of licenses for each college, department or unit in limited weights.

Libre Franklin & Arial

This font is web friendly and replaces Benton Sans in your web/digital environment. Libre Franklin can be downloaded for free via Google Fonts.

Benton San Font text sample


University Marketing and Communications has purchased a number of licenses for Benton Sans and GT Sectra for use by UT faculty and staff. Student employees who need access to these fonts, please have your UT faculty/staff supervisor make your font request. Request licenses for BentonSans or GT Sectra.

Additional licenses can be purchased from Grilli Type for GT Sectra and Font Bureau for Benton Sans.



  • Use different typefaces together to create emphasis and a visual hierarchy that assists the reader with navigating your text.
  • Use fonts, weights, color and point size to tell a story.
  • Use plenty of surrounding white space.
  • Keep punctuation to a minimum. Visit our¬†editorial¬†section for more tips.

Do not:

  • Use all capitals in blocks of type of three lines or more.
  • Condense or expand typefaces.
  • Add spacing between characters.
  • Overuse emphases. Too much emphasis can have the opposite effect. If everything is emphasized, nothing stands out.
  • Substitute any variation other than those listed above.