Primary Palette
Use of color must be consistent across the University. Referring to these Pantone®, CMYK, RGB and Hex values will eliminate the guesswork.
Burnt orange and white are the official colors of The University of Texas at Austin. Burnt orange plays a major role in establishing our identity and should be implemented consistently in all web applications and print communications.
Never use tints of burnt orange.
#bf5700
#ffffff
Secondary Palette
While burnt orange is the University’s primary color and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications materials. The secondary palette was carefully selected to complement and accent our unique burnt orange as well as reflect our bold personality.
- Avoid using shades of red or purple, especially in combination with burnt orange.
- Limit the number of secondary colors used in a single piece so they do not create an environment where Texas is not recognizable.
PMS 114 U
For color palette examples, gradients and application guidelines, please download the Brand Book & Toolkit