Primary Palette

Use of color must be consistent across the university. Referring to these Pantone®, CMYK, RGB and Hex values will eliminate the guesswork.

Burnt orange and white are the official colors of The University of Texas at Austin. Burnt orange plays a major role in establishing our identity and should be implemented consistently in all web applications and print communications.

Never use tints of burnt orange.

Download the .ASE swatches

Color
Pantone®
CMYK
RGB/Hex
PMS 159
0, 65, 100, 9
191, 87, 0
#bf5700
PMS 432
65, 43, 26, 78
51, 63, 72
#333f48
0, 0, 0, 0
255, 255, 255
#ffffff

Secondary Palette

While burnt orange is the university’s primary color and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications materials. The secondary palette was carefully selected to complement and accent our unique burnt orange as well as reflect our bold personality.

  • Avoid using shades of red or purple, especially in combination with burnt orange.
  • Limit the number of secondary colors used in a single piece so they do not create an environment where Texas is not recognizable.

Download the .ASE swatches

Color
Pantone®
CMYK
RGB/Hex
PMS 2011
0, 48, 99, 0
248, 151, 31
#f8971f
PMS 116 C
PMS 114 U
0, 14, 100, 0
255, 214, 0
#ffd600
PMS 2300
40, 0, 89, 0
166, 205, 87
#a6cd57
PMS 2277
63, 0, 97, 20
87, 157, 66
#579d42
PMS 320
96, 0, 31, 2
0, 169, 183
#00a9b7
PMS 7469
100, 31, 8, 42
0, 95, 134
#005f86
PMS 7543
24, 9, 8, 22
156, 173, 183
#9cadb7
PMS 7527
3, 4, 14, 8
214, 210, 196
#d6d2c4



For color palette examples, gradients and application guidelines, please download the Brand Book & Toolkit