Messaging
Consistent messaging breeds familiarity. Familiarity breeds trust with our audiences.
Drive a compelling, differentiated and consistent brand across the University with audience-specific messages with the Texas Brand Book. Your college, school or unit has the flexibility to build customized messages, while ensuring you stay on brand.
Our Brand Essence
The University of Texas at Austin exemplifies audacity — the willingness to take big risks and the nerve to believe we can change the world.
Our Tagline
What starts here changes the world.
Positioning Statement
What starts here changes the world. The University of Texas at Austin was created in 1883 to provide the citizens of this state — then little more than a vast frontier — with public access to a first-class education. The audacity of this goal has remained central to the University’s unmistakable character ever since. Public access to a first-class education and the tools of discovery have resulted in a culture of ambition and leadership, where physical scale is matched by bold goals and achievements. Texas forges ahead without permission, yet with responsibility and a spirit of public service.
The Texas Brand Book is the foundation you need to develop great creative ideas and executions for many distinct University audiences.
