What starts here changes the world.

The University of Texas at Austin, driven by a culture of excellence, combines scholarship, scale and the Texas spirit to create a powerful engine for advancing society.

Brand Pillars


We aim to be the best public research university in America and are leading the effort to transform higher education.


Our people—students, faculty, staff, alumni and friends—are engaged like no other university community in the world, with a passion for making the world a better place.


We’re at the heart of one of the world’s fastest-growing entrepreneurial centers, driving innovation through creativity and critical thinking.


Our unmatched scope and scale combine to make the greatest impact on issues, people, and events that are changing the world.

Our Identity

The visual identity of The University of Texas at Austin is an important part of our brand, reflecting our bold, challenging, innovative community of independent thinkers. The identity system, now available for use by colleges, schools and units across campus, speaks to our high academic values and is rooted in tradition but with a bold, simple look.

The Shield

Extracted from the University Seal, the shield references our academic values and history but is presented in a modern, stylized way. There are 18 leaves to represent our 18 colleges and schools, and the lines of the Book of Knowledge correspond to the opening line of our school spirit song, “The Eyes of Texas.”


As the flagship institution of The University of Texas System, our school is often referred to as “Texas.” Our treatment of the text in all caps is strong and rooted in tradition yet bold and forward-thinking, like the state of Texas itself. It is locked up with the full university name and shield for further context.

The University of Texas at Austin

Our official full name, The University of Texas at Austin, clearly identifies our institution. GT Sectra, a contemporary serif typeface combining the calligraphy of the broad nib pen with the sharpness of the scalpel knife, is used as the font. It was chosen for its legibility and as a nod to academia.

Get started with The University of Texas at Austin brand.

Visual Identity

Approved colors and fonts, rules governing our logos and symbols, and a variety of templates.

Editorial Style

A quick reference guide to help with writing for and about The University of Texas at Austin.

Web Guidelines

Digital style elements, plus rules on accessibility, required content and domain names.

Social Media Resources

Our approach to social media, along with rules governing all university-affiliated individuals.