The Texas Brand

What Starts Here Changes the World

Bring The University of Texas at Austin brand to life through messaging, visual identity, typography, color and voice.

These guidelines bring together all the components you need to communicate the Texas brand. They establish guidance for visual and written communications, with built-in flexibility to highlight your college’s, school’s or unit’s unique value proposition and differentiation.


We’ve built the Brand Book to provide the flexibility individual colleges, schools and units need to build customized messages. We’ve also updated our voice and tone, editorial style, and social media guidelines.


Our visual identity and brand architecture are rooted in academic tradition and excellence. Any college, school or unit associated with the University should adopt the logo configurations, typography, color palette, and supporting marks when appropriate.

Brand Book and Toolkit

Explore a wealth of marcom resources — marketing toolkits, photography, email templates, iconography, and more — to help you build projects and campaigns.


Learn guidelines and download the Brand Book, templates for web, email signatures, social media, and wayfinding signage.

What Starts Here Campaign Toolkit

Use these assets to help inform and engage your audiences during the University’s most ambitious fundraising campaign ever.


If you have questions regarding the Texas brand or guidelines, please email