“What starts here changes the world”® is the official motto of The University of Texas at Austin. People have come to expect that the university is a leader in changing the world, and maintaining the integrity of this tagline through consistent use reinforces our message. Use official versions of the tagline and wordmark without altering the design, colors or wording.

Tagline Signatures

The Tagline Signature is the lockup that presents our tagline with our logo. The tagline uses the typeface Benton Sans and is represented in our official secondary color, gray.

 Horizontal Tagline Signature

Stacked Tagline Signature

Do not manually type the Tagline Signature. Always use the artwork files that are provided.

One-color Pantone versions of the Tagline Signature are available for use. Artwork files are available for Pantone 159 (burnt orange) and Pantone 432 (gray). These should only be used for 1-color spot color printing when 2-color is not an option.

Clear Space and Minimum Size Requirements

1/4" minimum for print. 35 px web.

Tagline Signature size requirements

Stacked Tagline Signature size requirements


Using the tagline and wordmark in the following combinations reinforces our brand personality — bold, passionate, competitive, loyal, unique and innovative — in print materials, on banners and in online communications. These tagline/wordmark combinations also work well as a sign-off on the back of print materials such as brochures, reports, proposals, invitations and publications.

The tagline should always be used in its entirety and should not be altered or adjusted to fit other units affiliated with the university. The words included in the tagline, including their order, must not be changed or revised.

Incorrect Applications

Example of tagline with altered colors and wording

Do not alter colors or wording.

Example of tagline with altered typeface and revised wording

Do not alter typeface or revise wording to refer to a new location on campus.

Example of tagline with altered design and wording

Example of tagline with changed typeface and distorted art

Do not change typeface or distort art.


Download the tagline files. If you encounter errors with your downloads, contact Thomas Pearce at the ITS Help Desk for assistance: 512-475-9400.