Logos

The University of Texas at Austin wordmark (logo) is the primary means by which we are recognized and should appear on all university communications. The wordmark may be used as outlined in these guidelines in all print and digital uses without additional approval.

Any proposed use of the wordmark on merchandise, however, must have prior written approval from the Office of Trademark Licensing and be produced under a licensing agreement by an approved vendor.

The wordmark has been specially drawn and spaced; do not redraw, change or reposition it. Do not manually type the university signature; always use the artwork files that are provided.


Primary Signature

Shown here is the university’s primary signature in a horizontal layout. The horizontal version is the preferred primary signature type.

The primary signature is composed of three parts: the shield graphic, “TEXAS,” and the official university name. When using the primary signature, it must be represented exactly as shown here. If any of these three parts are not present, the primary signature lockup is incomplete.

The shield should not be used as a standalone mark except in very specific circumstances and only with prior approval from Creative Services. 

Clear Space and Minimum Size Requirements

To maintain our brand’s integrity, clarity and consistency, the size and space left around the logo must always be maintained across all forms of communication.

Use the shield in the lockup that you are working with to determine the space left around the logo, also called the ‘clear space’ or ‘exclusion zone.’ At the top and bottom of the logo, there should be no words or images placed in the area equal to or greater than the height of the shield. To the left and right sides of the logo, there should be no words or images placed in the area equal to or greater than the width of the shield.

Minimum size requirements for the reproduction of our logo helps maintain brand presence and legibility. 3/8" minimum for print. 50 px web.


Primary Signature: Stacked

Shown here is the primary signature in a stacked layout. The stacked version may be used if the primary horizontal signature does not work well within a particular layout.

Clear Space and Minimum Size Requirements

3/8" minimum for print. 50 px web.


Formal Horizontal Signature

Clear Space and Minimum Size Requirements

1/4" minimum for print. 35 px web.


Formal Horizontal Signature: Stacked

Clear Space and Minimum Size Requirements

1/4" minimum for print. 35 px web.


One-Color Reproduction

When reproduced in color, the wordmark should appear in The University of Texas at Austin’s signature color, burnt orange.

If burnt orange cannot be used, black or gray may be used. The wordmark can also be reversed out in white, but only when the background is burnt orange, black or gray.


Improper Uses

Do not change the typeface.

Do not change the color.

Do not use inappropriate background colors.

Do not apply special effects.

Do not distort the signature.

Do not use tints of Pantone 159.

Do not apply gradients.

Do not outline the signature.

Do not rotate the signature.


Downloads

Download the wordmark files. UT EID required. If you encounter errors with your downloads, contact Thomas Pearce at the ITS Help Desk for assistance: 512-475-9400.

One-color Pantone versions of all university-level lockups are available for use. Artwork files are available for Pantone 159 (orange) and Pantone 432 (gray). The two-color version is preferred, and 1-color should be used only for 1-color spot color printing when 2-color is not an option.