Social Media Resources
Social media has transformed how we communicate, both as a university and as individuals. We use social media to advance a vision of UT Austin as the research university of the future, committed to excellence. We also aim to excite the UT Austin community about our pride points to drive engagement and encourage our fans to celebrate the unique Longhorn spirit with their friends and followers. Audiences across the globe use social media to connect with the university and learn about UT Austin’s world-changing research, top-ranked teaching and public service.
All university units, faculty, staff and students using social media on behalf of the university should do so with thought, purpose, honesty and accuracy. These guidelines are to ensure appropriate and effective use of social media and will evolve as social media evolves.