The university's typographic identity is visible across many applications, including print, electronic and environmental displays. The following type selections have been made to best represent the voice of the university and to maintain a consistent tone throughout various university communications.
Benton Sans/Benton Sans Condensed is the primary font. The clean lines project a modern feel, and the wide range of weights make it ideal for use in headlines, subheads, call outs, captions and emphasis within text. The Benton Sans family is used extensively in the publication templates. While Benton Sans is most often used in headers, there is no prohibition in use for body copy. As with all sans-serif faces, adequate spacing between lines is needed to maintain legibility. The typeface is available worldwide in both PC and Apple formats.
Licensing restrictions prevent us from distributing the Benton Sans typefaces for free. However, Creative Services will provide a limited number of licenses for each college, department or unit in limited weights. Web licenses are not included in the package. Additional licenses can be purchased at Font Bureau.
GT Sectra is the font used in the new academic wordmark. It is a contemporary serif typeface combining the calligraphy of the broad nib pen with the sharpness of the scalpel knife. It was chosen for its legibility and as a nod to academia. This typeface was originally created for use in manuscripts.
Licensing restrictions prevent us from distributing the GT Sectra typefaces for free. However, Creative Services will provide a limited number of licenses for each college, department or unit in two weights. Web licenses will be included in the package. Additional licenses can be purchased at Grilli Type.
Additional weights approved for use are GT Medium/Italic, GT Fine Bold/Italic, GT Fine Book/Italic, GT Fine Medium/Italic and GT Fine Regular/Italic.
Note: Free Trials downloads should not be used in printed materials produced by any university entity.
Web and Digital Environments
Open Sans is the primary font selected for navigation, sub navigation, headlines and subheadlines. This font is web friendly and replaces Benton Sans in a web/digital environment. Consistent use of this san serif typeface provides consistency and the desired hierarchy of information.
Open Sans can be downloaded for free via Google Fonts.
Charis SIL is the the serif web font selected for body copy, secondary headlines, quotes and callouts. This font is web friendly and replaces ITC Charter in a web/digital environment.
Charis SIL can be downloaded for free via daFonts.
While fonts are licensed products and cannot be shared, the university has purchased individual copies for your use. If you need help obtaining any of these fonts, contact Creative Services at firstname.lastname@example.org. You will be asked to provide the following:
- College/school/unit name
- Director or manager name
- Contact information for the graphic designer (address, phone and email)
Use different typefaces together to create emphasis and a visual hierarchy that assists the reader with navigating your text.
Use fonts, weights, color and point size to tell a story.
Use plenty of surrounding white space.
Keep punctuation to a minimum. Visit our editorial section for more tips.
Use all capitals in blocks of type of three lines or more.
Condense or expand typefaces.
Add spacing between characters.
Overuse emphases. Too much emphasis can have the opposite effect. If everything is emphasized, nothing stands out.
Substitute any variation other than those listed above.
Note: The University of Texas at Austin's wordmark is designed in all capitals. When written in text, the name should appear in uppercase and lowercase letters.